The cosmetic industry is a trendy and blooming industry for manufacturers and customers alike. According to research, the application of makeup started in Egypt in 6000 BCE where both men and women applied the beautification products to appease the Egyptian Gods. Since then, it has not looked back and has ruled over the hearts of beauty lovers all over the world with its revolutionary application trends and modifications. Alterations in cosmetics products are not a hard task for the makers, however, the manufacturers to know what their target audience wants, and reaching them and marketing them has always been a difficult objective to achieve. Sometimes, manufacturers are not able to understand the consumers’ wishes and at times they are not able to communicate to them that they provide what the consumer desires.
What do the consumers want?
Well, to answer in one word, ‘transparency’.
Consumers today want to know what they are consuming in every product they use and want the product to be sustainable.
From the food industry to the makeup industry, customers want to know the content, the making process, if or whether any chemical is used, and how will this affect them and their bodies. The consumer market today demands that manufacturers be crystal-clear with their produce.
In the cosmetic industry, the manufacturers often are not able to meet the demands of the consumers because they are not able to communicate with them, which creates a sense of dissatisfaction amongst both parties. The traditional way of promoting through word-of-mouth, personal recommendations, and visual displays still works but they have to be digitalized and catered to specific audiences for the business to grow.
The current brands often forget that just like foundation shades which are made for specific individuals; the brand also has to cater to a specific target audience instead of all individuals.
The only way to survive and thrive in this industry is by listening to the customer. After all, they are the king.
But how do you listen to them? How do you deliver to what they need?
It’s easy. IT services. Collaboration between IT and cosmetics has opened new gates of opportunities for the manufacturers. Manufacturers are now able to converse and satisfy consumers and can prosper their businesses with no stress.
Similarly, to bridge such gaps in manufacturing and distribution, Peunier offers eminent services to the manufacturers. Peunier provides services such as Enterprise Resource Planning (ERP), to plan and keep a record track of the business, appealing website and/or app development, and digital marketing tools for the business to be able to identify what the market wants and what they should deliver, without wasting any resources, time, or labor.
Through the services provided by Peunier, manufacturers will be able to deliver to the public and will be able to track, expand, and provide good customer service to their customers for them to keep coming back.
With our specialization in AI and machine learning, Peunier offers to build up special technologies through which consumers can try on-screen makeup which will determine their favorite shades and products. This will also help the manufacturer in modifying future products and stock up inventories accordingly.
Case Study
To understand thoroughly how exactly can IT help a cosmetic company to improve, let us look at the case of Avon. Avon is an Anglo-American multinational company that trades in cosmetics, skincare, perfume, and personal care products.
Avon was in need of a scalable, cost-efficient solution for manufacturing finance, manufacturing, and distribution. An IT company offered to implement the solution of ERP to them for their problem.
After the successful implementation, Avon was able to smoothen operations across departments, enable faster decision-making with real-time data, improve communications across manufacturing, sales, and finance, and was able to expand to other regions of the world.
Conclusion
For a business to flourish, it is important to have a flowing link established between the business and its consumers. The same also applies to businesses in the cosmetic market. To stand out from the competition and to be people’s favorite brand, a business should always stay in the minds of consumers. It may be difficult to achieve, however, with digitalization, it has been made easy. Moreover, IT service providers like Peunier allow businesses to focus on planning and building for the future while taking the burden of other operations upon themselves.
Just like how blending in makeup gives colourful results, the collaboration of cosmetic business and IT also results in prosperous outcomes.
